And now, a brief pause from the regular program of list items for a message from our sponsor. Or at least “a” sponsor. I want to talk about Tilley hats and a tale of amazing customer service.
1About ten years ago I purchased a Tilley Hat. It was made from hemp, and was sort of expensive for a casual hat — about $80. It was well made, it floats, has a secret security pocket, and was my nearly constant summer companion. Beyond functionality, the product and the Canadian company that makes the hats is just plain cool. For example, Tilley hats come with a set of “brag tags” that owners are encouraged to give to those who might be curious about the hats. I distributed my first set some ten years ago, within six weeks of buying the hat. And yes, a few fellow Tilley owners have approached me to ask if my hat was a Tilley, and to share a story or two. Here are a few tags; check these out… in a way, it’s a very original form of Social Media and brand evangelism.
Another one of the intriguing reasons why I bought a Tilley was the impressive guarantee that comes with almost every hat they make — if it’s lost, stolen or destroyed in the first two years, they will replace it at 50% of the current price. Maybe that confidence motivated me to use the hat as often as I did:
The replacement guarantee is great, but if you don’t lose the hat, it’s even better. Should your Tilley ever wear out, they will replace it with a new one. Free. All an owner does is send the old hat back and pay $7.50 for shipping. After a long and fruitful life, my well-worn Tilley had started to fall apart. It was even separating from the brim in a couple of spots. It’s not like I didn’t get my money’s worth; still, I wasn’t sure if the guarantee would cover normal wear and tear. But it did. I received my new hat (current value: $84) in about a week.
One issue; the company stopped making the Hemp Hat in the natural color; all they make now is a “cocoa” colored model. But that is just fine with me, and I really like the look of the different color. So that’s how the Tilley hat people do business. Kinda cool, huh?